HOW TO MAKE YOUR SUBSTACK POSTS APPEAR IN GOOGLE SEARCHES?

Google been skipping you.

You are publishing every day but can we directly search and find your post on Google?

Getting your Substack posts to appear in Google searches involves a combination of good content practices and some technical considerations.

Here we go:

1. Content Optimization (SEO):

• Keyword Research:

  • Understand what your target audience is searching for. Use keyword research tools to identify relevant terms.

  • Incorporate these keywords naturally into your post titles, headings, and body text.

• High-Quality Content:

  • Create valuable, informative, and engaging content that people want to read and share.

  • Longer, in-depth posts tend to perform better in search results.1

• Clear and Concise Writing:

  • Use clear headings and subheadings to structure your content.

  • Make your content easy to read and understand.

• Use of multimedia:

  • Where possible, use images and video's that are relevant to your content. Google will notice this, and this will improve your search rankings.

2. Substack-Specific Considerations:

• Post Titles and Descriptions:

  • Craft compelling and keyword-rich titles and descriptions for your posts.

  • These are crucial for attracting both readers and search engines.

• Substack's Built-in SEO:

  • Substack does have some built in SEO considerations, but ultimately, the content you create is the most important factor.

• Custom Domains:

  • Using a custom domain for your Substack publication can provide SEO benefits. It gives you more control over your website's structure and branding.

3. Technical SEO:

• Google Search Console:

  • While Substack has its limitations, familiarizing yourself with SEO best practices and how search engines work is useful.

  • Google Search Console is a tool that helps website owners monitor and improve their site's performance in Google Search.2

• Link Building:

  • Promote your Substack posts on social media and other platforms to generate back links.

  • Back links from reputable websites can improve your search engine rankings.3

Key Takeaways:

• Focus on creating high-quality, relevant content that satisfies user search intent.

• Optimize your post titles and descriptions with relevant keywords.

• Promote your content to increase visibility and generate back links.

Hack Google search results.

Get your voice widely heard.